This article is part of a Spotlight series on festive marketing in India. Read more
The festive season in India that stretches from September to November is an annual extravaganza. It’s more than just a string of holidays, it’s a cultural phenomenon that sends ripples through the entire Indian economy. The Confederation of Indian Industry (CII) reports that this season can account for a staggering 40% of annual sales for many businesses, when e-commerce platforms buzz with deals and brick-and-mortar stores are adorned in festive finery.
This upward trajectory presents a lucrative opportunity for marketers seeking to engage with...