Getting to the right brand and demand balance

Kate Price, Marisa Mulvihill and Snezhina Kashukeeva

Moving beyond the brand and demand debate, top marketers reveal their approach to integrating short and long-term strategies to achieve brand growth and lessons for creating an integrating marketing organization.

Presented by

Kate Price, Partner, ProphetMarisa Mulvihill, Partner and Head of the Brand & Activation, ProphetSnezhina Kashukeeva, Marketing Analyst, Fospha

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