How to supercharge your media mix and drive full funnel impact

Fragmenting media consumption and rising advertising costs are making it more difficult and expensive for advertisers to reach audiences at scale.

Presented by

Steve Lockwood, Head of Client Measurement, TikTokChloe Ashcroft, Senior Paid Media Executive, Pretty Little ThingMahmud Mahmud, Creative Data Strategy & Media Lead, JoliAlex Brownsell, Head of Content, WARC Media

Related content

Short-form video: How to supercharge your media mix and drive full funnel impact

The rise of full-funnel: Why brand-building is back

What we know about online video effectiveness

What we know about short-form video...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands