Campaign details
Brand: Help for HeroesBrand owner: Help for HeroesAgency: McCann LondonMarket: United KingdomIndustries: Charities & voluntary organisationsMedia channels: Email marketing, Events & experiential, Merchandise & free gifts, Online display, Online video, Public relations, Social media, Video on demand, Websites & micrositesBudget: Up to 500k
Executive summary
The war may have been over, but for many sick and injured soldiers it was still going on. Gaps and inconsistencies in the Ministry of Defence's (MoD) medical discharge process were leaving thousands struggling to rebuild their post-military lives. Over...