Campaign details
Brand: Passat Alltrack 4MotionBrand owner: Volkswagen SwedenAgencies: PHD Media, Nord DDBMarket: SwedenIndustries: Mid size, large family carsMedia channels: Competitions & contests, Direct marketing, Email marketing, Events & experiential, Integrated, Online video, Outdoor, out-of-home, Print - general, unspecified, Search marketing, Social media, TelevisionBudget: Up to 500k
Executive summary
Volkswagen cars are adjusted for the Swedish winter. To prove it, Volkswagen opened the world's most remote showroom to illustrate that VW 4Motion cars are prepared for the real Swedish winter.
The showroom was in an inaccessible location....