Campaign details
Title: Fortum + FishHeartBrand: Fortum + FishHeartProduct: FishHeartIdea: FishHeartCountry: Finland
Media placement
Element | Placement/Location | Start Date | End Date | Number of airings / placements | Country / Region |
---|---|---|---|---|---|
BBC Documentary | BBC, YouTube | 05/09/2023 | 30/12/2023 | 1 | Global |
Social Media Campaign | Facebook, Instagram | 01/07/2023 | 15/09/2023 | 12 | Finland |
Floating Platform | Leppikoski Hydropower Plant | 30/08/2022 | 31/12/2023 | 1 | Finland |
Relevance for Creative Strategy
As hydropower development continues along rivers around the world, helping migratory fish to come back to their natural environments has become urgent. This puts pressure on the energy companies to find new ways...