Campaign details
Brand: FevikwikBrand owner: PidiliteAgency: OgilvyMarket: IndiaIndustries: Home improvementMedia channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
While environmental awareness is finally building across the world, most developing countries are yet to tip over this consumption-consciousness bell-curve.
In developing countries like India, on the one hand, are the age-old practices of reusing and repurposing rooted in a need to derive the maximum consumptive liquid from any object, aka value...