Campaign details
Brand: SingtelBrand owner: SingtelLead agency: BBH Asia PacificContributing agencies: OMD, Hogarth Worldwide, AmobeeMarket: SingaporeIndustries: Telephone & internet services, TV channels, services & programmesMedia channels: Cinema, Competitions & contests, Outdoor, out-of-home, Social media, Sponsorship - mediaBudget: Up to 500k
Executive summary
During the 2019/20 English Premier League (EPL), Singtel needed to win over football fans despite having the same coverage at the same price as its closest competitor.
In most countries, true fans are defined by the passion for their home country teams. But...