UberEats: UberEats can (almost) order everything

Online delivery platform UberEats devised a multichannel campaign to deliver its new brand positioning in Taiwan.

Background & Context

UberEats is undergoing a transformation, evolving from a service that simply delivers orders within an hour to one that offers a wide array of delivery options and products. However, despite the success of the "Tonight, I'll be eating..." campaign over the past five years, customers still primarily associate UberEats with "food delivery." Therefore, UberEats aims to convey the diversity of its services and make more customers in Taiwan realize that it offers much more than just food delivery.

Establishing and expanding the concept that UberEats is more than a food delivery service in the competitive food delivery...

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