YesStyle: YouTube shorts

Fashion, beauty and lifestyle marketplace YesStyle focused on content, channel and continuity in its quest to establish a global presence.

Background & Context

YesStyle is an e-commerce brand and a marketplace for Asian-inspired fashion, beauty, and lifestyle products. The brand faces challenges in the form of extreme competition with a plethora of companies also dealing in Korean beauty products, rapid rate of change in beauty and fashion trends thanks to social media and steep expectations from Gen Z audiences on content quality and frequency.

Presented with these challenges, YesStyle was looking for avenues to help drive awareness and enhance its presence. Their activity on YouTube was designed to establish a mainstream video channel with a steady flow of content aimed...

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