Hydro: From commodity to designers’ favorite

Norwegian aluminium and renewable energy firm Hydro ran a business-to-business campaign to grow the addressable market, market share and marginal revenue from greener products.

Our business challenge

Hydro, a global aluminium and renewable energy company with roots in Norway and over a century's legacy in industries from fertilizers to salmon, has pivoted under new leadership. The appointment of a new CEO in 2019 marked a transformation from a commodity-centric company to a sustainability-driven model. This shift aimed at capitalizing on emerging market trends favoring low-carbon products. Recognizing the potential to grow business through delivering greener aluminium in a market where increasingly car manufacturers, construction companies and branded goods were looking to produce greener products to command premium pricing, a critical challenge emerged. How could...

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