IFRC: The reclaimed table

Humanitarian organisation the International Federation of Red Cross and Red Crescent Societies gained earned reach and an EU commitment to a climate-related grant with a table made out of debris at COP28.

Summary

With so many natural disasters linked to climate, IFRC wanted to position themselves as the pivotal, leading humanitarian organisation in the climate change conversation. So, at COP28, IFRC brought together powerful global actors that usually operate in isolation.

Introducing: The Reclaimed Table.

Made completely from climate disaster "debris", the Reclaimed Table is a powerful symbol for the impact climate change has on our lives. But it also provided a space for exchange. During the conference, the Reclaimed Table connected celebrities, NGOs, climate activists and even heads of states.

The result? Over 25 million earned reach and a financial commitment...

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