The Body Shop: Be seen be heard

Retailer The Body Shop created positive buzz among Gen Z in the UK by reviving its activist credentials through a link-up with Be Seen Be Heard, a campaign to boost youth participation in politics by lowering the voting age to 16.

Summary

  • A long-term campaign aiming to re-establish The Body Shop's activism and 'good business' heritage with younger audiences - who aren't familiar with the brand's heritage in this area (especially Gen Z and younger Millennials).
  • Our creative direction was based on the insight that younger people are politically engaged but feel excluded from the system. The campaign - Be Seen. Be Heard - positions The Body Shop as a champion of young people in politics and activism.
  • Our channel strategy focused on reaching young people where they debate and consume political information - primarily TikTok and Twitter (X)...

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