- The importance of brand experience is nothing new, but it’s important to obey the fundamental rules of how we forge associative mental networks that build brand imprints and preferences.
- Share of experience is difficult to measure but some research suggests share of experience is as important as share of voice in building and sustaining brands.
- In some sectors, digital experience is now a faster and more efficient route to growth than building and sustaining brand reputation.
- Data and tech can of course enhance and tailor brand experience, but experience is fundamentally about people and culture, and not...
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