Campaign details
Brand: ellaOneClient: HRA PharmaAgency: Havas London
Why is it that when a man sleeps around, he's called a 'stud', but when a woman does the same, she's a 'slut'?
Women are still judged for their choices - from how we dress, to the actions we take. Even when those decisions are responsible choices, like taking the morning after pill.
Alarmingly, while 90% of women were aware of the morning after pill, only 40% were taking it after unprotected sex*, even though they didn't want to get pregnant.
Shamefully, advertising was perpetuating the stigma by showing...