"Creativity is seeing what others see and thinking what no-one else has thought" Albert Einstein
In a world of infinite data, Planning's ability to notice has never been more important. To look at the same dataset as everyone else, and to notice something – something different, something new, something that sparks a new thought. As we move into the age of AI, perhaps it's this kind of very human ability – to turn seeing into creativity – that will keep our discipline in demand.
This paper is a groundbreaking example of noticing. It demonstrates how planning saw the overlooked potential...