Chinese Millennials: New Minds in an Old World
A man looks at his phone as he walks past a poster at the entrance of a mall in Beijing on July 22, 2015. (WANG ZHAO/AFP/Getty Images)
Marketers' focus on the "millennial" generation - that is, individuals born in the last two decades of the 20th century - has become an obsessive fixation, according to a recent The New York Times report.
How true.
Yes, millennials are more "digitally native" than older cohorts. And due to their dependence on technology, they're "probably just a leading indicator of where...