Delight at the doorstep: Letterbox packaging – the new moment of truth

With the inevitable rise of e-commerce since the global lockdown, the mailbox has increased in significance as a new retail experience.

Effective packaging

This article is part of a series of articles from the WARC Guide to effective packaging. Read more.

In a world changed by the COVID-19 pandemic, our mailboxes have become the new retail experience. A glance at a doorstep can offer that moment of delight and excitement, triggered by a new purchase. Online shopping and home delivery have been a significant part of most people’s purchasing repertoire for some time, but in lockdown – in the context of restricted lifestyles and limited entertainment – that first physical interaction is more anticipated and coveted than ever before....

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