American Express Open: Small business gets an official day
Digitas/Crispin Porter + Bogusky New York
Advertiser: American ExpressBrand: American Express OpenCountry: USA
Objectives
In just three years, a single annual event has helped to transform the way America thinks about small businesses: Small Business Saturday® . A new, designated holiday between Black Friday and Cyber Monday, dedicated to helping small businesses.
It started as a single-day event, but before long it took on a life of its own and has become a movement in the truest sense. We helped it accomplish that by...