Campaign details
Advertiser: CALMBrand: CALMAgency: adam&eveDDB LondonCountry: United Kingdom
Objectives
Suicide is the single-biggest killer of men under 45 in the UK. 84 men take their lives every single week. More men die at their own hands, than through cancer, or heart problems, or car accidents. It costs the British economy over £20 million every single day.
But from men and women on the street, all the way up to those in government, it's an issue nobody wants to talk about. This stigmatises the issue further, driving men in crisis underground – leaving...