Campaign details
Advertiser: Procter & Gamble Brand: TideAgency: Saatchi & Saatchi New YorkCountry: United States
Objectives
Tide challenged us to become 'the most loved brand of the Super Bowl' and surpass the highly-successful 'Bradshaw Stain' from Super Bowl LI. To make the Super Bowl a worthwhile investment for Tide, a brand with nearly universal awareness, the work had to meet the following three objectives:
Objective 1: Generate sales for Tide Ultra Oxi.
The Super Bowl was a perfect opportunity to promote the launch of Tide's newest and most effective product – Tide Ultra...