Campaign details
Brand: LevelAdvertiser: LevelAgency: Ogilvy UK and WavemakerCountry: UK
Campaign Overview
Fly with Pride
New airline LEVEL wanted to offer an authentic travel campaign for Pride in Barcelona, its home city.
Strategy
As headline sponsor for Pride in Barcelona, the brief was to elevate LEVEL's involvement to drive differentiation and deliver business impact through directly attributable flight bookings.
Insight showed that millennials prefer brands that stand for something. But rather than sticking a rainbow filter over their logo, the team wanted to demonstrate the airline's inclusive and modern approach to travel, while...