Campaign details
Brand: PayPalAdvertiser: PayPalAgency: RAPPCountry: UK
Campaign Overview
A little win for data-driven empathy
At a time of disruption for communities and families, PayPal shone a light on the utility and ubiquity of its payment product range.
Strategy
During COVID-19, normal payment options – cash, credit/debit cards – were either not an option or considered risky (think dodgy websites shifting toilet roll). PayPal wanted to show its platform and product range wasn't just a safe alternative payment mechanism, but also a helpful brand with tangible solutions for even the most unconventional needs....