Campaign details
Brand: Toyota GBAdvertiser: ToyotaAgency: JellyfishCountry: UK
Campaign Overview
Driving people back to service centres
Each year, Toyota communicates to more than 200,000 subscribed customers on behalf of its 190-plus UK service centres. But the industry suffers from low open rates so a new, hyper-personal approach to email was needed.
Strategy
The task for Jellyfish, working with Qube, was to build automated, personalised content to promote Toyota's products and drive customers back into its local centres.
Personalised emails are nothing new. But people love their cars, so hyper-personalisation – adding in key...