Promote Iceland: Honorary Islander
Client: IcelandBrand: Promote IcelandAgency: The Brooklyn Brothers & IslenskaCategory: Leisure & EntertainmentCountry: United Kingdom
Back In May 2010, the Inspired by Iceland campaign created a movement of Icelanders, tourists and friends of Iceland to help save a country that had been pushed to the brink by the Eyjafjallajökull volcanic explosion. The campaign inspired thousands of Icelanders to spread messages around the world about Iceland, telling people that Iceland was safe to visit and open for their tourist business.
The Icelandic government had always wanted to establish a...