Campaign details
Brand: Visit BrusselsAdvertiser: Visit BrusselsAgency: AIRCountry: Belgium
Countries in which effectiveness was proven
Belgium, France, Germany, Italy, Netherlands, Spain & United Kingdom.
Campaign background
The Paris terrorist attacks of November 2015, as well as the discovery that Brussels (Molenbeek) houses many terrorists, led to an unprecedented crisis in the capital. A lockdown was ordered in the city and Brussels became like a city under siege. The menace of attacks and security levels 4 and 3 led to a further decline in the number of foreign visitors (tourists and business). This had...