Machine learning (ML) is now so powerful that it can give beauty marketers a data-driven perspective on whether their digital ads should feature a redhead, a blonde, or a brunette.
“We looked at a thousand beauty ads over three years,” Ben Royce, creative effectiveness lead at Google’s BrandUnit – a division of the tech giant that helps agencies and brands to craft impactful ads – told delegates at the 2018 Strategy Festival held by the 4A’s (American Association of Advertising Agencies).
The top-level finding: Red hair appears with the greatest frequency in these...