Campaign details
Brand: Harvey NicholsAgency: Fanclub PR & TBWA London
On March 1st 1912, Anne Harvey discovered that eight of her windows had been smashed by women of the suffragette movement, led by Emmeline Pankhurst. This award entry is the story of how this moment in history repeated itself, over 100 years later.
The Challenge
Harvey Nichols in Knightsbridge, London, has five floors of womenswear. It competes for the attention of women against London's other large departments stores: Selfridges, Liberty and Harrods.
With more floors dedicated to womenswear than any of its competitors, and one floor which...