- The first study involved the launch of a new auto model and included ads ranging from innovative ad formats like pizza boxes in addition to typical (TV, Online, OOH) advertising.
- The second study examined the ad impact of a well-known cookie dough brand whose ads ran on Desktop, Mobile Web and TV.
- Across 5 verticals (Auto, CPG, Retail, Finance, Media) the inclusion of digital ad formats in a traditional campaign improves brand impact both individually and in combination with traditional media formats.
- The research found that desktop and mobile have positive effects on brand impact, given their...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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