Campaign details
Brand: ProspanAdvertiser: Flordis AustraliaAgency: AFFINITY
Introduction
This is the story of how Prospan, a kids' natural cough remedy, created the world's first cough prediction algorithm to overcome significant business challenges in the Australian market, and deliver a 27% increase in sales in a market that shrank by 8.5%.
In 2016, the odds were stacked against Prospan. Their marketing budget was dwarfed by big pharma competitors, overall competition had increased, the target market was disengaged, and...