Cross-Platform Advertising: Current Practices and Issues for the Future
Peter Neijens and Hilde Voorveld
The Amsterdam School of Communication Research (ASCoR)
Editor’s Note:
For the past six issues of the Journal of Advertising Research we have asked a series of leading academics and practitioners to offer brief commentaries. The marketing ecosystem is changing so quickly and completely that researchers are challenged to keep pace with best current practices – before those practices become yesterday's news. "Speakers Box" attempts to bridge the gap between the length of time it takes to produce work that satisfies the rigorous demands of...