Campaign details
Brand: AHR - A wineregion needs Help for Rebuilding e.V.Agency: Seven.One AdFactory / Creative HouseRegion: EMEA
Strategy
Objective
In contrast to typical fundraising campaigns, the #flutwein campaign focused on the wine bottles, and created high-quality iconic images and the feel of a new brand.
The unconventional financing via crowdfunding – instead of the usual donation – also created attention and multiplied effects through the crowd. The classic TV and OOH campaign provided high visibility among the masses from the start. Influencers were involved in #flutwein, and created additional reach and relevance among their...