Brand: AkbankAgency: OptdcomRegion: EMEA
Strategy
Objective
The aim of our digital media project was to overcome the challenges posed by the restrictive banking regulations in Turkey and the highly competitive environment for financial institutions. We sought to break down the traditional barriers between branding and performance strategies by embracing the innovative concept of Brandformance. Our primary goal was to use TikTok’s Top View branding product to enhance our customer acquisition campaign and achieve a symbiotic relationship between branding efforts and performance-based key performance indicators (KPIs).
We made our measurements through Adjust. At the end of...