Campaign details
Brand: ALDIAgency: PHD GermanyRegion: EMEA
Strategy
Objective
The freshness of products is still ranked as one of the top reasons to shop at a supermarket. But low-cost grocery retailers have to work harder to deliver that message.
In 2022, our challenge was simple in notion but complex in execution.
To bring ALDI's "freshness" to life in media.
Target Audience
Research indicates that our senses are interconnected, with hearing playing a significant role in how we perceive taste. When we hear a loud crunch as we bite into an apple or carrot, it enhances...