Campaign details
Brand: BoonthavornLead Agency: WavemakerEntrant Region: APAC
Strategy
Objective
Boonthavorn was losing relevancy to the young new homeowners who wanted to remodel or fix up their homes. The Boonthavorn brand was not seen as a place for the younger consumer to consider for their home repair or remodeling needs because the brand was seen as more for their parents or the older generation.
Boonthavorn wanted younger consumers to change the ways they interact with the brand, they wanted the brand to align with their values. Compared to older consumers, Boonthavorn wanted to give younger...