Carte d'Or: Gold selection golden hour

Carte d’Or launched a new ice cream product, Carte d’Or Selection Gold, to strengthen its bond with consumers in Turkey, increase visibility on social media platforms, and increase the impact on sales channels.

Brand: UnileverAgency: Pixiu Digital Pazarlama Hizmetleri A.SRegion: EMEA

Strategy

Objective

Our main goal was to prepare a digital-focused project that would support the launch of Carte d’Or Selection Gold and strengthen our bond with consumers. We aimed to increase our visibility on social media platforms and simultaneously increase the impact on sales channels.

Target Audience

Our main goal was to establish a strategy that would enable our new product to be recognised and then consumed by more people. Based on the name of our product and our sales data, we aimed to strengthen the bond...

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