Cif: #Temizkengüzel-Temizliğin İyiliği

Cif, a brand of household cleaning products, collaborated with stakeholders and local authorities to create a road map tailored to the needs of Turkish regions affected by the February 6th earthquake, which would have a positive impact on the lives of those in need and inspire others to take action and join Cif in creating a cleaner, better world.

Brand: Unilever TürkiyeAgency: ZON PROJECT MANAGEMENTRegion: EMEA

Strategy

Objective

We believe that a clean environment is essential for physical and mental well-being. As a brand that is committed to creating a better world, we have undertaken a project that not only beautifies people’s homes but also their communities. Our objective is to position Cif as a brand that not only cares about its customers but also the world they live in.

Our project is inspired by the scientific fact that a clean environment makes people feel good. We aim to bring this feeling to those...

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