Clear: Twitch

Clear, a haircare brand, launched a new 3-in-1 series of shampoo, facial cleanser and shower gel to reach a maximum number of people across Turkey, increase market share and reclaim its leadership.

Brand: Unilever TürkiyeAgency: PHD TürkiyeRegion: EMEA

Strategy

Objective

Although Clear secured its position as the leading brand in the anti-dandruff shampoo market in 2022, by the end of the year and the beginning of 2023, it had fallen to the second player in the market. Therefore, in order to increase its market share and reclaim its leadership, Clear needed to introduce a new innovation. Clear launched a new 3-in-1 series of shampoo, facial cleanser, and shower gel in a single product, offering three benefits in one: dandruff-free hair, a clean face, and a refreshed body....

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