Campaign details
Brand: DoveAgency: MindshareRegion: APAC
Strategy
Objective
The primary objective of Dove's #LetHerGrow campaign was to resonate with the new generation of consumers and establish Dove as a brand that aligns with their values. By addressing the pressing issue of forced haircuts in schools, the campaign aimed to empower young individuals to express their rights and freedom of living. Additionally, Dove sought to create widespread awareness of its Dove Self-Esteem Project, emphasizing its 15-year commitment to supporting the new generation and promoting positive societal change. The campaign aimed to achieve significant engagement on social...