DTAC: Gaming nation – hands detection

Telco DTAC launched Gaming Nation to become the top-of-mind destination for gamers in Thailand to top up with the best value deals, gain revenue and new users, and increase awareness.

Campaign details

Brand: DTACAgency: Anymind (POKKT)Region: APAC

Strategy

Objective

Thailand has 32 million gamers and 90% are on mobile games. DTAC sees an opportunity to expand business among this group by providing existing paid via DTAC service to gain revenue and new users. Gaming Nation was created as a game top-up platform in response to the initiative.

Gaming Nation was launched in June'21 with the aim of becoming the top-of-mind destination for gamers to top-up with best-value deals. The business objective was to get high awareness and registers among gamers.

For this campaign with POKKT,...

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