Campaign details
Agency: Publicis JimenezBasicRegion: APAC
Strategy
Objective
Be the Filipino MSME owner's business partner that will handhold them through their digitization journey, providing them access and expert guidance while offering relevant digital solutions and services so they can go beyond recovery and let their businesses thrive and flourish.
Target Audience
COVID-19 fundamentally changed how the world operated moving forward, specifically in relation to the business industry. These unprecedented circumstances emphasized how important it was for businesses to rely on digital solutions and services to improve their economic resilience in the post-pandemic environment. However, with little means...