Campaign details
Brand: KIALead Agency: Havas MediaRegion: EMEA
Strategy
Objective
KIA, South Korea's second-largest automobile maker was looking to increase sales, test drives and requests for quotes by optimising their digital funnel and reducing lead acquisition costs (KPI'S) Their target was new car buyers who start their search online in Spain.
KIA was facing strong competition in Spain from mainly European brands who's advertising spend completely outclasses KIA's, no surprise there, as KIA is the car brand that invests the less in advertising per unit sold, their Cost Per Unit Sold is 65% lower than...