Campaign details
Agency: Mindshare PhilippinesRegion: APAC
Strategy
Objective
Tinola is one of the Philippines' staple dishes that has long been in the history of the Filipino culture, a simple everyday dish of chicken, ginger and green papaya. It is also one of the most cooked Filipino dishes within Philippine households, which is why Knorr has always featured its role in making this dish taste better by using its Chicken Cube variant.
However, generations passed, and the dish has lost its touch. Consumers are now expressing how this has become a boring bland soup, a threat but also...