Lay's: Omnichannel marketing

Lay's curated YouTube line-ups featuring the top 100 charting Thai artists and an uplifting selection of happy music to position the brand as a trusted provider of joyful experiences, authentically represent and reflect the Thai culture, resonate with Thai consumers, and foster a deep sense of brand loyalty.

Campaign details

Brand: Lay'sAgency: ZenithRegion: APAC

Strategy

Objective

Our objective is to maximize the utilization of media outlets that authentically represent and reflect Thai culture, thereby effectively conveying Lay's brand communication to potential customers. Thus, the challenge at hand is to carefully select the most appropriate media platforms that resonate with Thai consumers, ensuring that Lay's is portrayed as a brand that truly comprehends the essence of Thai culture and strives to provide moments of happiness and delight. Navigating this terrain successfully entails tailoring our communication and messaging to align with the preferences and expectations...

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