Louis Vuitton: Destination Aranya

Luxury goods manufacturer Louis Vuitton (LV) ran a multi-channel campaign in China, in 2022, including a live runway show in the holiday destination of Aranya to drive sales, search and engagement.

Campaign details

Brand: Louis VuittonAgency: Mindshare ChinaRegion: APAC

Strategy

Objective

Louis Vuitton has continuously revolutionized travel throughout history, from creating ingenious closing systems in the 1800s, to turning travel trunks into treasure chests. With China's borders closed in 2022, Louis Vuitton took its historical connection to travel to the next level, riding on Chinese travelers' newfound love for domestic destinations like the seaside town of Aranya, and making their on-ground experiences even more memorable for its Spring Summer 2023 show.

The Brief: As one of the few brands daring enough to hold a live show...

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