Campaign details
Agency: Mindshare PhilippinesRegion: APAC
Strategy
Objective
Master is the leading face care brand among Filipino men to address the growing need of men for more affordable and accessible male grooming products. Men want a simple and no frills approach when it comes to skin care and Master's products are designed to be just that – simple and effective. The brand has steadily grown through the years however, most Filipino men still continue to use soap to cleanse their face. In order to grow the business, Master needs to grow the face cleansing market for men...