Campaign Details
Brand: Mattel IndiaLead Agency: Gameloft Advertising SolutionsRegion: APAC
Strategy
Objective
Hot Wheels has remained a beloved brand for nearly 50 years and car play is an intuitive play-pattern which has contributed to Hot Wheels' success as the top-selling toy in the world. For toy brands, TV was once a safe bet for reaching a relevant audience of young children, who would tune in either after school or during their leisure time. But the rise of digital platforms has led the brand to reconsider their outreach.
Hot Wheels wanted to show consumers that the...