MediaMarkt Turkey: Mother AI

Electronics retailer MediaMarkt integrated GPT-4 technology for the first year of its “Mother AI” project to offer consumers a different brand experience on Mother’s Day, increase brand awareness, and contribute to in-store and online sales in Turkey.

Brand: MediaMarkt TurkeyAgency: Universal McCannRegion: EMEA

Strategy

Objective

Our main goal was for MediaMarkt to offer consumers a different brand experience on Mother’s Day and, in this regard, to increase its brand awareness in terms of digital vision. In addition to contributing to in-store and online sales, we aimed to emphasise MediaMarkt’s ability to combine technology with personalised service. We measured the project’s performance through engagement.

Target Audience

Considering their levels of digital literacy and their potential purchasing interest in Mother’s Day gifts, we identified individuals aged 20-45 as our target audience. The reason we...

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