Campaign details
Brand: M&M Food MarketAgency: Reshift MediaRegion: North America
Strategy
Objective
The holiday period (December) is a critical time of year for M&M Food Market, as a substantial amount of the company's annual sales are concentrated in this timeframe. The company experienced tremendous growth during COVID, making the 2022 holiday period challenging from a year-over-year growth perspective.
M&M wanted to continue the company's growth trajectory, so they were looking for a new and innovative digital campaign aimed at driving in-store and online sales.
They sought an approach that would achieve the following objectives:
- Increase...