Nestlé: Maggi recipe DCO campaign

Maggi created recipe content to help consumers in the Philippines cook simple and delicious meals that fit their budget and lifestyle, strengthen brand power by building brand love and relevance, and drive product usage.

Campaign details

Agency: Openmind PhilippinesRegion: APAC

Strategy

Objective

There was an opportunity for MAGGI to strengthen brand power by building brand love and brand relevance. As the market leader, onus was on us to lead and innovate especially in the digital world. As consumers are always on, it was imperative for MAGGI® to create recipe content that would help them cook simple and delicious meals that fit their budget and lifestyle.

The Maggi dynamic personalization campaign's key objective is to drive product usage in everyday dishes by driving traffic to its recipe website. With this long-term, always-on...

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